Case Study|TJ Maxx

TJ Maxx is the home of bargain shoppers with refined tastes, and the company asked us to help them secure some media buzz with a multi-level marketing and publicity stunt in strategic markets during the peak holiday shopping season. Evolve made it happen for the client by handling all of the on-the-ground logistics for a 100-Elf March though Manhattan, several mobile vehicle deployments, including a custom stiletto shoe motorcycle and a full guerrilla campaign invading top fashion shows and street theater performances. Thanks to these efforts the ROI exceeded the client’s expectations, establishing a long-lasting relationship.

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