Meet Our Event Marketing Team

With 20+ years of experience in the Experiential Marketing and Advertising agency space, Raffi Grigorian is a strong strategic operator who has held various Executive positions at both the agency and network holding company levels.  A versatile and transformational leader with a broad base of category expertise across Fortune 500 clients, Raffi has a proven record of accomplishment in building businesses and scaling growth through team-oriented leadership.

Raffi knows the list of considerations that need to be reviewed to ensure a mobile marketing tour hits the mark and drives results. Evolve Activation has a blog that details some of the key mobile marketing considerations that go into a successful nationwide marketing tour. 

Connect with Raffi on Linkedin 

Justin Tamony is the Director of Account Services and a Partner at Evolve Activation. Justin spearheads Evolve Activation’s Account Services, utilizing a partnership-driven approach to ensure client satisfaction. His extensive event agency experience drives marketing program development, creating experiential strategies that resonate with the target demographic while tracking key metrics to measure event activation impact and ROI.

As our Director of Account Services, Justin knows how important relationships are to our partners and clients. Check out this blog written by Justin, “Event Marketing – Shared Experiences.”

Connect with Justin on LinkedIn

John Fox is the Director of Operations and Partner at Evolve Activation. With 25+ years of experience in the industry, John is an operations expert whose focus is turning plans into action. Whether a small street stunt or a multi-city national tour, John leverages his deep network of trusted resources to ensure that programs operate smoothly, efficiently, on time, and on budget.

Some of John’s favorite experiential marketing activations are born out of our relationships with PR Agencies. Check out this blog detailing the importance of these relationships. 

Connect with John on LinkedIn

Katherine Turiano leads Evolve’s #GivingEveryday program, using her 20+ years of experience developing and executing programs for non-profits to support local and national charities with a wide range of marketing needs from growth strategy consulting to event logistics.

Pete Diffendal is a seasoned Experiential Marketer with 24+ years of event marketing agency experience working with emerging brands, established Fortune 1000 companies, nonprofit mission-based organizations, lifestyle clubs, political initiatives, and more. He partners with clients through a proactive/consultative approach, translating strategies into execution excellence and resulting in a solution-based approach focusing on client needs while increasing market share and revenue goals.

Pete has worked behind the scenes for many agencies and brands during his event marketing career. He is familiar with  “White Labeling” experiential marketing work under another agency’s umbrella. Check out our blog focused on “Why Hire a White-Label Event Marketing Agency?” We know client relationships are precious, and we are glad to assist agencies in meeting their goals by white-labeling our work.

Travis Radke is a multi-disciplinary designer utilizing a layered creative approach built from practice in architecture, interiors, graphics, experiential, and industrial design. With a degree in Architecture and over a decade of hands-on design-build experience, Travis is adept at translating design concepts to finished, fabricated sets for experiential marketing campaigns and events.

Daniel Ranjit draws from 6+ years of tour/field experience and 10 years overseeing event staffing to lead highly successful in-market and mobile tours. He utilizes his logistics skills to ensure smooth transport from one stop to the next and his wealth of field experience to create impactful experiential engagements.

Daniel loves the various moving pieces that are part of planning and executing a mobile marketing tour successfully. Check out this blog on “Mobile Marketing Tour Considerations.”

Connect with Dan on LinkedIn

With an extensive background in field marketing, production, and client services, Candace Court works closely with our clients and partners to ensure all tactics of the operation align with program goals while creating memorable consumer experiences. Her proactive problem-solving skills help her overcome any production challenges and maximize ROI.

Connect with Candace on LinkedIn

Melanie Lavender has 20+ years of production experience spanning live events, media, television, and film, leading events for celebrity clients and top brands. She utilizes her trusted network of resources to develop and bring to life the unique and creative ideas we dream up with our clients, including Airbnb takeovers, movie premieres, PR-worthy stunts, and more.

Melanie enjoys Evolve Activation’s ability to meet product sampling goals while creating an unforgettable experience for consumers. Check out this ZOA Energy Drink Case Study to see how our experiential sampling agency drives results and experiences through product sampling.

Melanie is proud to work at an experiential marketing agency with such a high customer satisfaction rate. 

With 10+ years in key field-based roles, Jennifer Miller uses her experience and insights to effectively train and schedule all staff, vendors, and volunteers. She uses diligent communication to ensure that hundreds of moving parts come together to create a successful experiential marketing activation.

Connect with Jennifer on LinkedIn

Tamara Deorio develops and implements strategic plans, collaborating on innovative marketing strategies and bringing them to life with cross-functional partners and cross-category teams.

With a deep passion for details, Joshua Turner manages our online reporting portal, “Evolve-Track.” He ensures field teams, and clients have all the information they need for a successful activation, and he supports the
account teams with event research and asset management.

Josh loves being a part of an award-winning agency. Check out Evolve Activation’s reviews and rankings on Clutch.co to find out why brands trust our work. 

Callie Elliott has 7+ years of demonstrated success in leading top-performing marketing teams and providing exceptional customer service. She works closely with clients to coordinate activation details, train event
staff, report metrics, and ensure the success of each experiential marketing activation.

Connect with Callie on LinkedIn

Melissa Nava has 18 years of experience in client service and 10 years of field experience in Brand Ambassador and Event Manager roles. Melissa’s eye for detail allows her effectively manage all facets of project planning. She works closely with clients, partners, and onsite staff to ensure expectations are met.

Connect with Melissa on LinkedIn

Ashley Lopez is a racing industry veteran with 15 years of automotive aftermarket event industry experience, managing the logistics of up to 300+ events in a year.  Ashley’s background and experience make her invaluable in concept development and feasibility of automotive activations for the agency.