Case Study|HiRoad Art Installation Brand Activation

HiRoad Marketing Case Study: A standout car insurance company, HiRoad partnered with Evolve Activation Experiential Marketing. This partnership showcases their commitment to mindful driving at the DUSK Music Festival. Together, they brought a unique art installation to life, collaborating with local artist Jayarr Steiner. Jayarr creates a live mural celebrating community, positivity, and mindfulness.

Evolve played a crucial role in managing the artist, producing the event, and fulfilling sponsorship opportunities. They also created an artist bio video to share with attendees before the festival.

Event Attendance: 8,000+
Event Interactions: 5,500
Premiums Distributed: 5,000

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