Case Study｜HiRoad Art Installation Brand Activation
HiRoad Marketing Case Study: An innovative insurance company that recognizes and rewards mindful driving, HiRoad partnered with Evolve to share a unique art installation with the DUSK Music Festival community. We collaborated with local artist Jayarr Steiner to create a live mural to celebrate community spirit, positivity, and mindfulness, bringing brand values to life. In addition to talent management and event production, Evolve fulfilled all sponsorship opportunities and created the content for the artist bio video that was shared with attendees pre-event.
Event Attendance: 8,000+
Event Interactions: 5,500
Premiums Distributed: 5,000