Case Study|Starburst GummiBursts

Starburst GummiBursts College Campus Product Sampling Case Study

Evolve was asked to activate a nationwide college sampling and consumer engagement tour for Starburst GummiBursts. We identified and secured 26 on-campus appearances, organized pre-event postering and advertising, managed DOT and routing for customized truck and chase vehicles, and distributed over 522,000 samples to college students during the program.

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