Case Study｜Hawaiian Tropic Product Sampling
Hawaiian Tropic Product Sampling Case Study. The Hawaiian Tropic Brand requested our marketing services from beginning to end. We started with GIS research to pinpoint the target market’s destinations and behaviors. Focusing on providing sunscreen in a place where the product was a crucial resource to our guests. Event Producers scouted brand activation sites to provide in-depth client reporting, including pricing, foot traffic, and added value opportunities at each event site. We consider the logistics of storage and distribution of sampling over 500,000 product samples. We then sourced and interviewed file staff to find the best brand ambassadors and field managers. Evolve used our private database of expert field staff, hiring 200+ brand reps for this event activation. These brand reps needed to mirror brand values and keep the hype going all day.
The Hawaiian Tropic Product Sampling results? More than half a million samples covered key locations in Florida and California, and the client doubled the tour size the following year.
We also activate indoors. Check out what we can do for your brand indoors during a weekend-long retail sales environment. We love a challenge. We recommend bringing the Evolve Agency into the planning and marketing strategy early in the process.