Case Study｜Zumba Fitness
Zumba® needed to get a jump on its annual Zumbawear® pop up retail store at its LA and Orlando conference events. Evolve teams worked with Zumba’s® internal event group to design a 35,000 sq. ft. Zumbawear® pop up shop staffed with more than 300 high energy retail staffers that managed the store, sold product and tracked results. In the end, we sold more than $2 million in product at each conference.