Case Study|Zumba Fitness

Zumba® needed to get a jump on its annual Zumbawear® pop up retail store at its LA and Orlando conference events. Evolve teams worked with Zumba’s® internal event group to design a 35,000 sq. ft. Zumbawear® pop up shop staffed with more than 300 high energy retail staffers that managed the store, sold product and tracked results. In the end, we sold more than $2 million in product at each conference.

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