Guerilla Marketing Case Study|TJ Maxx

TJ Maxx is the home of bargain shoppers with refined tastes. The company asked us to help secure media buzz with a multi-level marketing and publicity stunt in strategic markets during the peak holiday shopping season. Evolve Activation made it happen for TJ Maxx by handling all of the on-the-ground logistics for a 100-Elf March through Manhattan, several mobile vehicle deployments, including a custom stiletto shoe motorcycle, and a full guerilla marketing campaign invading top fashion shows and street theater performances. The ROI exceeded the client’s expectations thanks to these efforts, establishing a long-lasting relationship.

Tjmaxx Holiday Guerrilla Marketing Activation with Event Staff Dressed As Elves

Check out another guerrilla marketing event case study where we manage everything from marketing concept to event activation.

Consider hiring a specialized top event marketing service agency to help you with your specific marketing needs. If you need some help with guerrilla marketing strategy, contact Evolve Activation.

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