Guerilla Marketing Case Study｜TJ Maxx
TJ Maxx is the home of bargain shoppers with refined tastes. The company asked us to help secure media buzz with a multi-level marketing and publicity stunt in strategic markets during the peak holiday shopping season. Evolve Activation made it happen for TJ Maxx by handling all of the on-the-ground logistics for a 100-Elf March through Manhattan, several mobile vehicle deployments, including a custom stiletto shoe motorcycle, and a full guerilla marketing campaign invading top fashion shows and street theater performances. The ROI exceeded the client’s expectations thanks to these efforts, establishing a long-lasting relationship.
Check out another guerrilla marketing event case study where we manage everything from marketing concept to event activation.
Consider hiring a specialized top event marketing service agency to help you with your specific marketing needs. If you need some help with guerrilla marketing strategy, contact Evolve Activation.