Case Study｜ZOA Energy Guerrilla Marketing Street Teams
ZOA Energy Marketing Case Study: Frontline workers deserved a boost this year, and ZOA Energy stepped in to help. ZOA and the Evolve Agency teamed up to activate a strategic street team program that made scheduled stops at multiple locations in 3 markets across the country. As a result, our brand ambassadors got cans in the hands of everyday warriors that need a boost of natural energy to power them through their day.
ZOA Energy Marketing Case Study Results:
Markets: Los Angeles, Chicago, Houston
Impressions: 82,600
Samples/Coupons Distributed: 63,000
Contact us through this link to discover why brands choose our marketing services.
ZOA Energy Drink Interesting Notes:
When did ZOA energy launch?
- March 2021. Since being established, zero-sugar energy drink brand ZOA Energy secured a $10m line of credit from Gerber Finance. ZOA continues its exponential growth in the energy drink category.
Who sponsors ZOA energy drink?
- According to IRI multi-outlet and convenience store data, ZOA Energy Drink has generated $3.4m for the four weeks ended Oct. 31, 2021. ZOA has become a top 15 energy drink brand less than a year from its launch.
What is the meaning behind ZOA energy drink?
- ZOA’s branding reflects the Polynesian word for warrior, “toa.” And the A-Z characters are meant to be inclusive of all types of people across demographics. According to Dwayne Johnson, the drink is targeting people beyond gym-goers.
