Case Study｜How ZOA Energy Used Guerrilla Marketing and Product Sampling to Boost Sales
ZOA Energy Marketing Case Study
Frontline workers needed an energy boost, and ZOA Energy partnered with Evolve Activation to deliver. As a sugar-free, healthy energy drink, ZOA provides balanced energy without the jitters—perfect for hardworking professionals on the go.
The Strategy: Guerrilla Marketing & Street Team Product Sampling
To increase brand awareness and drive trial, ZOA and Evolve Activation launched a strategic street team sampling campaign in three key markets. Our expert brand ambassadors distributed samples at high-traffic locations, putting ZOA directly into the hands of everyday warriors who needed a natural energy boost to power through their day.
The Impact: Real Results, Increased Sales
🚀 Markets: Los Angeles, Chicago, Houston
👀 Impressions: 82,600
🥤 Samples & Coupons Distributed: 63,000
📈 Sales Growth: Measurable spikes in all three markets
Why Brands Choose Evolve Activation
Evolve Activation specializes in experiential marketing, product sampling, and guerrilla marketing to get your beverage brand noticed and in consumers’ hands. Want similar results? Contact us today to start your high-impact sampling campaign!
📢 See what our clients say! Check out our top-rated reviews on Clutch.co and learn why Evolve Activation is one of North America’s leading event marketing companies.
ZOA Energy Drink Interesting Notes:
When did ZOA energy launch?
- March 2021. Since being established, zero-sugar energy drink brand ZOA Energy secured a $10m line of credit from Gerber Finance. ZOA continues its exponential growth in the energy drink category.
Who sponsors ZOA energy drinks?
- According to IRI multi-outlet and convenience store data, ZOA Energy Drink has generated $3.4m for the four weeks ended Oct. 31, 2021. ZOA has become a top 15 energy drink brand less than a year from its launch.
What is the meaning behind ZOA energy drinks?
- ZOA’s branding reflects the Polynesian word for warrior, “toa.” And the A-Z characters are meant to be inclusive of all types of people across demographics. According to Dwayne Johnson, the drink is targeting people beyond gym-goers.
