Product Demo Case Study|Google Pay UK Product Experience

Google Pay UK Product Experience Activation Case Study: When Google wanted to drive trial and adoption of Google Pay on UK campuses, they called Evolve. We created a pop-up experience that visited 3 top UK universities, staffed by charismatic Brand Ambassadors who educated students about Google Pay’s benefits. Our brand ambassadors achieved an impressive 42% conversion rate, and all 1K+ students who downloaded Google Pay won a prize via a digital spin-to-win game. A social media, direct email, and flyering campaign further amplified buzz around campus, with the program reaching a total of 59K+ students.

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