HOW EXPERIENTIAL MARKETING FOR TOURISM DROVE TRAVEL & BRAND LOVE

Tourism Marketing Events to engage and spread brand awareness for Iceland through experiential marketing.

The Taste of Iceland experiential marketing for tourism activation celebrates Icelandic culture across North America. Featuring food tastings, film screenings, live concerts, sound baths, and more, attendees were able to experience a taste of Iceland closer to home. In each activation market, guests were awarded hundreds of promotional prizes, including an all-inclusive trip to Iceland. These authentic cultural experiences inspired new guests to visit, others to return, and many to continue to follow their favorite artists and brands via social media channels.

ACTIVATION MARKETS

Chicago, Toronto, Seattle, NYC,  Washington DC

SERVICES PROVIDED

Event Design, Asset Production, Venue Research & Negotiation, Event Coordination and Management, Logistics, Staffing, Content Collection

12
Sponsors
35M+
Earned Media Amplification
20,937
Event Ticket Requests
20/5
Total Event/Markets