An innovative insurance company that recognizes and rewards mindful driving, HiRoad partnered with Evolve to share a unique art installation with the DUSK Music Festival, reaching their target audience at festivals. We collaborated with local artist Jayarr Steiner to create a live mural to celebrate community spirit, positivity, and mindfulness, effectively bringing brand values to life. In addition to talent management and event production, Evolve fulfilled all sponsorship opportunities and created the content for the artist bio video that was shared with attendees pre-event.
ACTIVATION MARKETS
Tucson, AZ
SERVICES PROVIDED
Creative Concepting and Development, Event Design and Production, Talent Management, Sponsorship Negotiation
200K+
Event Attendance
1,400,000+
Event Impressions
5,550
Premiums Distributed
212
Gallons of Paint
