INCREASE BRAND ENGAGEMENT: FOX EXPERIENTIAL RIDE-ALONG TOUR

Off Road Experiential Marketing Activation Sponsorship ride and drive experience for automotive after market parts.

Fox Factory and Evolve teamed up to create an exciting ride-a-long brand engagement experience for off-road enthusiasts at popular racing events. Previously only available for press & influencers, we collaborated with Fox to develop a consumer-facing experience. Our drivers first took consumers around a dirt track filled with bumps, moguls, and whoops in a stock Jeep to establish a baseline. We then took participants on the same course in vehicles equipped with Fox shocks of increasing value to showcase the enhanced ride quality. Post rides, consumers were encouraged to participate in a survey to win merch and talk with sales reps about their own upfitting needs.

ACTIVATION MARKETS

Minneapolis, Las Vegas, Southern California

SERVICES PROVIDED

Activation Strategy, Racetrack Design/Build, Tour Logistics, Travel Coordination, Staffing, Training, Reporting, Uniform Signage, Staffing, Staging, Supply Procurement, Shipping, Photo & Video Capture

70K
Event Attendance
35M+
Impressions
707
Riders Engaged
5,135+
Booth Visits