CAMPUS GUERILLA MARKETING: BOOST COLLEGE BRAND AWARENESS

GooglePay Guerilla Marketing Activation on College Campuses, Example of Experiential Marketing

Google tasked Evolve with driving the trial and adoption of Google Pay on UK campuses. We created a pop-up campus guerilla marketing experience that visited 3 top UK universities, staffed by charismatic Brand Ambassadors who educated students about Google Pay’s benefits. Our Brand Ambassadors achieved an impressive 42% conversion rate, exceeding program goals.  All 1K+ students who downloaded Google Pay won a prize via a digital spin-to-win game. A social media, direct mail, and flyering campaign further amplified buzz around campus, with the program reaching a total of 59K+ students.

ACTIVATION MARKETS

London King’s College
Nottingham University of Nottingham
Bristol University of West England

SERVICES PROVIDED

Event Concepting, Footprint Design/Production, University Negotiations, Social Media Content Development, Collateral Design, Staffing,  Training,  Reporting

159K+
Event Impressions
42%
Conversion Rate
4,028
Google Pay Downloads
15,473
Booth Engagements