Google tasked Evolve with driving the trial and adoption of Google Pay on UK campuses. We created a pop-up campus guerilla marketing experience that visited 3 top UK universities, staffed by charismatic Brand Ambassadors who educated students about Google Pay’s benefits. Our Brand Ambassadors achieved an impressive 42% conversion rate, exceeding program goals. All 1K+ students who downloaded Google Pay won a prize via a digital spin-to-win game. A social media, direct mail, and flyering campaign further amplified buzz around campus, with the program reaching a total of 59K+ students.
ACTIVATION MARKETS
London King’s College
Nottingham University of Nottingham
Bristol University of West England
SERVICES PROVIDED
Event Concepting, Footprint Design/Production, University Negotiations, Social Media Content Development, Collateral Design, Staffing, Training, Reporting
