Product Demo Case Study｜Google Pay UK Product Experience

College Campus Experiential Marketing Brand Awareness Mobile Marketing Tour, Demo Marketing
Smiling Student with a Pixelbook at Google Pay college campus marketing brand awareness tour, Social Promotional Marketing
Students being silly at Google Pay college campus marketing tour in the UK, Social Promotional Marketing

Google Pay UK Product Experience Activation Case Study: When Google wanted to drive trial and adoption of Google Pay on UK campuses, they called Evolve. We created a pop-up experience that visited 3 top UK universities, staffed by charismatic Brand Ambassadors who educated students about Google Pay’s benefits. Our brand ambassadors achieved an impressive 42% conversion rate, and all 1K+ students who downloaded Google Pay won a prize via a digital spin-to-win game. A social media, direct email, and flyering campaign further amplified buzz around campus, with the program reaching a total of 59K+ students.

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