What is Experiential Marketing?
“Experiential marketing is a practical advertising approach that primarily focuses on consumers’ experience.”
Shaz Smilansky, Director Blazinstar Marketing, “Why Experiential?”
What is a Mobile Marketing Tour?
A Mobile Marketing Tour is a series of events for a specific demographic of customers to introduce and re-introduce products.
What Makes an Experiential Marketing Mobile Tour Successful?
Location
Visibility is key to the success of a mobile tour activation. This takes expert networking, partnership, and negotiations. Using our nationwide network and proprietary data, Evolve Activation will guide your mobile tour from one hyper-targeted market to the next and engage with consumers who are in the desired sweet spot for the brand. Evolve Activation has years of experience and partnership to help your brand get the prime event location.
Make It Interesting
Having the best spot at the event can’t make up for a boring activation. Ensure your footprint is engaging, fun, informative, and provocative within your branding guidelines. Your creatives can grab attention, but how will you keep participants engaged? Provide entertainment or activities that will drive extended engagement. The most important thing about your experiential mobile marketing tour is engaging and inspiring through unique experiences for your consumers. That’s where experienced experts can help design an interactive tour that effectively motivates your audience to action.
Our services include research, strategy, experience development, and campaign evaluation – from start to finish. At many of our experience footprints, we include charging stations for mobile devices, which increase dwell time. Product sampling is always a hit; incorporating a photo capture area will create social media opportunities.
Experiential Mobile Marketing Tour Managers
Once the vehicle is on the road, it’s up to them to ensure your message gets to the places and markets you strategically mapped out. Drivers should be professional, experienced, and have a good safety record with the proper permits, licenses, and insurance. Drivers must follow Department of Transportation guidelines, and we always recommend having at least two people qualified to drive each vehicle on tour. You never know when you might need a backup driver, so plan for that in advance.
The tour manager is the person who holds it all together in the field. In fact, this person has a lot of responsibility, from training and managing staff to handling last-minute tour stop changes to ensuring all the samples are picked up and ready to go. A poorly run tour can jeopardize the brand experience – and the brand’s reputation.
Experiential Mobile Marketing Tour Local Staff
Brand ambassadors should be upbeat, energetic, knowledgeable about the brand/message, and dressed per the tour’s guidelines. If there is any special equipment involved or maintenance expectations, ensure everyone receives adequate training. Designing a tour around one message requires your brand ambassadors to be educated enough to answer consumer questions in the field or communicate more widely to those who show a deeper interest. Hiring tour staff experienced in campaigns and with an affinity for the brand and products are often the best performers. We have a secret weapon when it comes to staffing. Ask us why our brand ambassadors are the best!
Mobile Tour Vehicles
The right vehicle with the right look is the first step towards a successful activation. Think about your product/service, brand identity, and the type of experience to help you decide. Mobile Tour vehicles range from food trucks to tour buses to trailers and many in between.
Social Media
Don’t forget to harness the power of social media whenever possible. Almost anyone involved in experiential marketing at mobile activation tours can help the brand generate social interest. Most campaigns can utilize a hashtag to track social media posts. It can be as simple as a great photo background for selfies or a photo booth with props. Consider having an experienced photo/video crew on the ground at the event activations will allow a brand to instantly post content and create a shareable sizzle reel to boost impressions even after the mobile tour has ended. Give consumers a reason to be your brand ambassadors.
Capture Data
A mobile tour allows a brand to maximize promotional dollars, reach a targeted audience, and visit locations that make sense for a brand’s campaign goal. Consumers who visit the tour footprint will have the opportunity to learn and experience the brand better than any other marketing tactic, leaving them with a personal connection.
Trustworthy Tour Partner
Evolve Activation works to earn your trust in everything we do. We know our clients’ brands intimately and use that knowledge to create brand-specific, results-driven marketing. Our ultimate goal is a long-term client partnership.
Influencers and PR
A compelling marketing trend is to partner with influencers, either in-market and/or industry-specific. They can help spread the word, promote the tour on social media, and take the mobile show to news stations and radio stations for on-air interviews and publicity. Evolve Activation will help you find the Key Opinion Leader (KOL) right for your brand and budget.
Guerrilla Marketing Extensions
Is your brand looking for more engagement at a lower cost? Consider adding guerrilla marketing to your mobile tour strategy. A Guerrilla marketing addition is an inexpensive way to drive results at a lower cost. This type of program add-on increases event traffic, targets additional locations, and increases brand impressions. Locations should be well-planned to maximize your tour’s reach of qualified impressions.
Evolve Activation is a Top Nationwide Experiential Mobile Marketing Tour Agency. Here’s Why…
Full-Service Marketing Agency
From concept to completion, we are there with you every step of the way. If you want answers, we have them. You’ll always have access to senior management at Evolve Activation.
Custom Mobile Marketing Tour Program Vehicles
No matter the audience you are trying to reach, we have the know-how and capabilities to create mobile marketing tour vehicles that get noticed while bringing functionality to the program.
Brand Ambassador Staff/Talent
While the marketing world shares the same talent pool, we offer incentives and track staff’s event performance. You’ll have top-notch staff at every step of your tour.
Mobile Marketing Tour Management
We have cultivated a select pool of talented mobile tour managers. Our tour managers focus on safety, brand loyalty, sales, service, asset management, and being prepared for any situation on the road or onsite at events.
Customer Acquisition
We know what drives customers to interact with your brand and we create strategies to collect data, sample products, assist sales, and create a lifetime customer.
Inventory Management & Logistics
There are multiple ways to plan tour routes, inventory management, event asset maintenance, compliance, and safety. Evolve Activation strategically handles all these factors to save time, money, and resources. Therefore achieving maximum ROI.
Fabrication and Mobile Tour Assets
Do you have a crazy idea for your next tour? We haven’t said no yet! If you have the budget, we will bring your imagination to life.
Safety
It is probably the most crucial factor that gets the least consideration unless you are part of the Evolve Activation Team. We put hours into planning safety plans for any situation at the event or on the road. Our focus on safety keeps the tour on time and our guests and staff safe. Ensuring our guests can enjoy the activation without a care in the world.
Department of Transportation Compliance
We know the rules of the road, so you don’t have to think about those details.
Nationwide Experience
Evolve Activation has powered mobile tours from coast to coast. Our experiential mobile tour hot spots are Dallas, Houston, Austin, Chicago, San Francisco, Los Angeles, San Diego, NYC, Orlando, Atlanta, Columbus, Nashville, Philadelphia, Denver, Minneapolis, Phoenix, Salt Lake City, Las Vegas, and Seattle.
Focus on Sustainability and Eco-Friendly Tour Activations
Eco-friendly Mobile Marketing Tours are so important to us that we created a section. See below.
White Label Marketing
We’ve been the secret force behind the highly recognized marketing agencies. We are proud to be highly regarded and trusted by the biggest agencies in the USA. When agencies need a boost of expert talent, they can trust, guess who they call…Evolve Activation.
Creating Sustainability in Experiential Mobile Marketing Tour
Evolve Activation knows that your brand cares about the environment; we make it easy to add sustainability to a mobile tour marketing experience. Consider sampling materials, lighting options, flooring, vehicle efficiency, route planning, event electronics, and fabrication of the physical displays. We’ll let you know where the opportunities are to make your experiential marketing tour a green experience so we can save the planet while promoting your brand.
Can Any Agency Plan and Manage a Mobile Marketing Tour?
Sure, but you will not often get the desired results. Marketing Agencies come and go, but Evolve has been around since 2013. We’ve made it through COVID-19, and it is because we know our business, and our clients keep coming back because they trust our work.
Evolve Activation has made the TOP EVENT AGENCIES: THE ULTIMATE DIRECTORY 6 years running.
Safety & Hygiene Precautions (Covid-19)
We closely monitor government policy changes, Centers for Disease Control guidelines, government mandates, and public health advancements and will continue to make changes as necessary or appropriate to our Programs and procedures.
