PROMOTING WELLNESS AMONGST MUSIC FESTIVAL FANS  

As title sponsor of the largest outdoor music event in Arizona for 5 years, Youtheory engaged Evolve to negotiate and activate a sponsorship that included VIP sampling, street teams, main stage signage/product integration and a large experiential footprint. Recognizing that attendees of multi-day music festivals appreciate the opportunity to freshen up, we offered custom hair braiding and temporary color from professional hairstylists while providing education on the benefits of Collagen and other Youtheory products. Prior to the activation, we activated demos at AZ-based Sprouts, distributing complimentary passes to anyone who purchased product on-site.

ACTIVATION MARKETS

Phoenix, AZ, Scottsdale, AZ, Glendale, AZ, Mesa, AZ, Florence, AZ

SERVICES PROVIDED

Program Development, Sponsorship Negotiation, Footprint Design and Fabrication, Retail Activations, Event Production, Logistics

 

100K
Event Attendees
21,864
Samples Distributed
1,500,000+
Impressions
1,621
Hairstyles