MONSTER ENERGY’S VIRAL CAMPAIGN WITH EXPERIENTIAL MARKETING

Evolve teamed up with Monster Energy Drink and Blaze PR to launch the latest addition of their Ultra Series, Fantasy Ruby Red. Our team conceptualized a viral campaign with experiential, which included constructing a 12-foot replica of the Fantasy Ruby Red can that appeared to emerge from the ground outside a Los Angeles hotspot. An immersive augmented reality (AR) experience supplemented the physical build, creating an impactful consumer engagement while bringing the characters in the can’s unique artwork to life. Local artist Pinky Taylor, who created the can’s design, was onsite for an exclusive VIP event proceeding the consumer event. The experience was widely shared on social media, leading to a continued partnership with Monster.

ACTIVATION MARKETS

Los Angeles, CA

SERVICES PROVIDED

Experiential Event Concept/Design, Footprint Fabrication, Location Scouting, Venue Negotiation, Staffing, Experiential Activation, Script Creation and Training, Logistics, Data Collection, Reporting

 

3,100
Event Attendees
140,967
Impressions
6,904
Mentions
767
AR Engagements