Fox Factory and Evolve teamed up to create an exciting ride-a-long experience for off-road enthusiasts at popular racing events. Previously only available for press & influencers, we collaborated with Fox to develop a consumer facing experience. Our drivers first took consumers around a dirt track filled with bumps, moguls and whoops in a stock Jeep to establish a baseline. We then took participants on the same course in vehicles equipped with Fox shocks of increasing value to showcase the enhanced ride quality. Post rides, consumers were encouraged to participate in a survey to win merch and talk with sales reps about their own upfitting needs.
Minneapolis, Las Vegas, Southern California
Activation Strategy, Racetrack Design/Build, Tour Logistics, Travel Coordination, Staffing, Training, Reporting, Uniform Signage, Staffing, Staging, Supply Procurement, Shipping, Photo & Video Capture