Event marketing is by all measures a highly collaborative endeavor. An event marketing agency works with their clients to build a program designed to address a highly complex set of needs and goals. In order to ensure that brand management, marketing, PR and senior leadership are all satisfied with the results, it is important for us as an agency partner to understand the vision and perspective of all stakeholders. This way we can ensure that our conversations with event organizers, sponsors/partners, vendors, event staff, consumers and more will help you to bring your collective vision to life.
Through active listening, collaboration and expert resourcefulness, we are able to ground in the specific needs of each client, work closely to develop a plan that will achieve goals and leverage deep production experience to create successful activations.
In this blog, we will focus on the role of active listening in our work. In order to effectively tap into the benefits our partners can provide, we need to understand the client’s needs. One of the great advantages of a boutique agency is the ability to provide top down leadership from the beginning stages. When the listening begins with leadership, it sets the tone for how things will go for your next brand activation. Evolve believes in the power of adaptive, highly customized event marketing. The smarter we can be in the planning stage of developing a program, the more effective its execution.
Every business is unique, and it is impossible to tailor a program to meet a business’ goals unless you really understand their needs. This is best achieved through active listening and collaboration. By truly understanding and being responsive to your ideas and concerns, we increase our ability to help you satisfy your marketing goals.
Asking the right questions is key to finding the right solutions. We will work closely with you to ensure we understand what success looks like to you instead of making assumptions. When we begin with shared vision, we can confidently design a program that will help you to meet your goals.
Sometimes a brand has a very clear vision for their program and wants expert help in executing a successful activation. In these cases, we want to avoid wasting time and energy in repeating work that has already been done. We are just as happy to help you to realize your ideas as we are to come up with some innovative marketing solutions when there is need for them. One of the best ways to increase effectiveness in event marketing is to remove the waste. Once we understand your specific needs, we can focus our time and resources on building the solutions.
In other cases, a brand might want help with the brainstorming stages of program development, and we are happy to help with that as well. If you know nothing more about event marketing than you would like to give it a try to see how it can work for you, then we can guide you through the process of designing and executing an effective program.
Whether your brand has a clear vision for your 2020 event marketing or if you are just getting started with your ideas, we are here to listen to your needs and to dream up the best possible solutions to help you reach your goals. Event marketing can be intimidating because of all the moving parts, however, through active listening and collaboration we will ensure you feel heard and aligned at every step of the way.