GETTING CANS IN HAND TO FUEL YOUR SUMMER JAM

ZOA Energy reached out to Evolve to create a high impact one day product launch event in Venice Beach for their new flavor, Cherry Limeade. We designed and built a tiki bar structure and commissioned an artist to create a 20 Ton sand sculpture of The Rock (owner/founder Dwayne Johnson) for maximum visual impact. Brand Ambassadors sampled six different flavors and encouraged consumers to compete in a plank challenge to win branded premiums while charismatic roller skaters canvassed the area to guide consumers to the footprint. The program effectively fueled trial and social media amplification with Cherry Limeade becoming the fastest selling flavor, selling out of the limited run.

ACTIVATION MARKETS

Los Angeles, CA

SERVICES PROVIDED

Concept Ideation, Footprint Design and Fabrication, Location Scouting, Permitting, Vendor Coordination, Sand Sculpting, Heavy Equipment Operations, Staffing, Training, Sampling, Competition Management

6,532
Samples Distributed
99%
Increase in Custom Spotify Playlist
20M+
Social Media Views
21
Tons of Sand