ZOA Energy reached out to Evolve to create a high-impact one-day product launch event in Venice Beach to drive sales and brand awareness for their new flavor, Cherry Limeade. We designed and built a tiki bar structure and commissioned an artist to create a 20-ton sand sculpture of The Rock (owner/founder Dwayne Johnson) for maximum visual impact. Brand Ambassadors sampled six different flavors and encouraged consumers to compete in a plank challenge to win branded premiums while charismatic roller skaters canvassed the area to guide consumers to the footprint. The program effectively fueled trial and social media amplification, with Cherry Limeade becoming the fastest-selling flavor, selling out of the limited run.
ACTIVATION MARKETS
Los Angeles, CA
SERVICES PROVIDED
Concept Ideation, Footprint Design and Fabrication, Location Scouting, Permitting, Vendor Coordination, Sand Sculpting, Heavy Equipment Operations, Staffing, Training, Sampling, Competition Management, Experiential Activation
