HiRoad – Road Trip for Good Across Arizona Mobile Tour increased brand awareness across key Arizona markets through high-energy experiential marketing rooted in purpose and community. That’s exactly what we delivered for HiRoad, a brand known for promoting mindfulness and giving back. Our team at Evolve Activation brought this mission to life with a multi-week, multi-city activation that blended engagement, charity, and strategic brand storytelling.
Challenge:
HiRoad wanted to increase brand awareness throughout Arizona by connecting with communities in an authentic and impactful way. The goal was to stand out in a competitive market while staying true to the brand’s core values of mindfulness, kindness, and giving back.
Solution:
Evolve Activation tapped into its purpose-driven marketing team to create a community-first, cause-based campaign that blended experiential marketing with charitable giving. We designed and executed the HiRoad Road Trip for Good, an 8-week brand activation tour across Arizona markets including Phoenix, Scottsdale, Fountain Hills, and Flagstaff.
At each stop, we set up branded tents and a custom interactive touchscreen memory game where each correct match resulted in a donation to the Arizona Food Bank Network. To further support local communities, participants received gift cards to family-owned coffee shops and juice bars. The experience was fully turnkey—from strategic concepting and game development to staffing, signage, vehicle branding, and logistics management.
Results:
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Thousands of mindful matches made by community members
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Significant donations raised for the Arizona Food Bank Network
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Local small businesses supported via gift card giveaways
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Brand presence established at key events like Phoenix Pride and NAU football
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Positive brand association amplified through real community engagement
Why It Worked:
This Experiential Mobile Tour increased brand awareness because it aligned the product’s purpose with community values. Rather than leading with offers or gimmicks, HiRoad showed up with impact. Participants were drawn to the opportunity to do good, not just grab swag. By focusing on authenticity, engagement, and local connection, the campaign resonated emotionally, extended dwell time, and created positive, lasting impressions of the brand.
Ready to elevate your brand with experiential marketing? Contact Evolve today to learn more.
