To achieve Firestone’s goal of aligning with the off-road community, Evolve developed a partnership with King of the Hammers, the largest off-road racing event in the world. We secured a coveted location within Hammertown, a temporary settlement that rises from the desert each year. Evolve designed and built the 4,000 sq ft Destination Lounge featuring an exhibit that shared highlights from the brand’s 123 year history, comfortable lounge areas and complimentary hot drinks and s’mores. An oversized prize wheel and sweepstakes facilitated data collection. The activation effectively engaged the target demo with the KOH partnership slated to grow.
Johnson Valley, CA
Concept Development, Creative Design, Footprint Fabrication, Sponsorship Negotiation, Vehicle Procurement/Branding, Staffing, Training, Reporting, Uniform and Supply Procurement, Signage, Shipping, Data Capture