Giving back is as central to HiRoad’s brand philosophy as it is to Evolve’s. When they charged us with increasing awareness throughout Arizona, we leaned into our purpose-driven department to design a program that aligned with their brand values and goals. For 8 weeks, the HiRoad Road Trip for Good rolled into key destinations and events. To highlight the brand’s focus on mindfulness, Evolve developed an interactive touchscreen memory game, with every match resulting in a donation to the Arizona Food Bank Network. Participants received a gift card to a family-owned coffee shop or juice bar to support each local community.
ACTIVATION MARKETS
Phoenix, Scottsdale, Fountain Hills, Flagstaff
SERVICES PROVIDED
Strategic Concepting, Game Development, Sponsorship Negotiation, Tour Logistics, Vehicle Procurement/Branding, Signage, Staffing, Training, Reporting, Uniform/Supply Procurement, Travel Coordination
