Madelaine brings nearly two decades of experience designing, producing, and scaling experiential marketing programs rooted in visual storytelling, cultural relevance, and human connection. Her career began in high-end visual production, where she helped global brands translate creative ambition into physical, immersive environments... experiences designed not just to be seen, but felt.

Throughout her career, Madelaine has worked across large-scale live events, touring activations, and brand installations for brands spanning beauty, fashion, wellness, entertainment, and technology. She is known for her ability to bridge concept and execution, protecting the integrity of an idea while ensuring it holds up in the real world, across flow, footprint, timing, and budget.

As experiential marketing continues to evolve, her work increasingly incorporates creative technology and AI as tools to deepen engagement and participation. She approaches emerging technology through a distinctly experiential lens, integrating it only where it enhances storytelling, enables personalization, or creates more intuitive audience interaction.

At Evolve Activation, Madelaine helps shape experiential programs that are culturally fluent, thoughtfully scoped, and built for impact - maximizing value through smart design, intentional production choices, and execution that never feels excessive. The result is work that feels considered, modern, and memorable.