HEATHER WALLBERG

EXECUTIVE PRODUCER

Heather Wallberg is an experienced experiential marketing professional with more than 15 years of experience creating and leading brand experiences that drive engagement, build community, and deliver measurable business results. Throughout her career, she has developed a reputation for combining strategic thinking with operational excellence, helping some of the world's most recognizable brands bring meaningful consumer experiences to life.

Heather has held leadership roles across agencies, consumer brands, and hospitality organizations, overseeing the development and execution of large-scale experiential marketing programs, brand activations, and multi-market campaigns. Her expertise spans program strategy, production, client services, team leadership, and operational management, with a focus on creating scalable experiences that balance creativity with flawless execution.

Her client experience includes leading programs for globally recognized brands such as Amazon, On Running, and Underwood Wine in a Can. Throughout her career, she has managed cross-functional teams, directed experiential portfolios exceeding $5.5 million, and built trusted partnerships with clients, vendors, and internal stakeholders. Heather is known for her collaborative leadership style, thoughtful problem-solving, and ability to navigate complex projects while maintaining exceptional attention to detail and delivering outstanding client service.

Heather's background in both hospitality and experiential marketing has shaped her people-first approach to brand engagement. She believes the most successful programs are built by understanding how audiences connect with a brand and designing experiences that feel authentic, intentional, and memorable. Her passion for creating meaningful interactions has made her a trusted leader for clients seeking innovative solutions that strengthen brand loyalty and deliver lasting impact.

As an Executive Producer at Evolve Activation, Heather leads the planning, production, and execution of integrated experiential marketing programs. She partners closely with clients and internal teams to develop scalable, high-impact brand experiences that foster authentic consumer connections while delivering operational excellence and measurable business value.