Heather Wallberg is an Executive Producer specializing in immersive brand experiences and large-scale experiential programs that drive connection and cultural impact. With over 15 years of experience, she brings a proven track record producing nationally recognized award shows, multi-market tours, and high-profile brand and sponsor activations.

Known for turning ambitious creative into flawlessly executed reality, Heather leads cross-functional teams across production, partnerships, culinary, talent, and operations to deliver seamless, high-performing experiences from first brief through final guest departure. Her work blends strategic precision with a hospitality-driven mindset, ensuring both brand objectives and audience experience are delivered at the highest level.

Based in Portland, OR, she believes the most powerful activations feel as intentional behind the curtain as they do on the floor, and she’s always at the ready to make a little magic happen.