Colleen Altschul

Colleen Altschul is an accomplished experiential marketing and event management professional with more than 17 years of experience leading national programs, large-scale activations, and consumer engagement initiatives. Throughout her career, she has developed a reputation for building strong client partnerships, leading high-performing teams, and delivering exceptional experiences that drive measurable results. Her expertise spans program management, event production, field marketing, operations, staffing, logistics, budget management, and strategic planning.

Over the course of her career, Colleen has managed multimillion-dollar programs and led teams across a wide range of industries, including beverage alcohol, consumer packaged goods, insurance, healthcare, manufacturing, and nonprofit organizations. She has successfully overseen everything from grassroots sampling programs and retail activations to national tours, sponsorship campaigns, and large-scale experiential events. Her ability to balance strategic objectives with operational execution has made her a trusted partner to both clients and internal teams.

Prior to joining Evolve Activation, Colleen held leadership roles within the experiential marketing industry, where she managed complex programs for nationally recognized brands. She has directed cross-functional teams, coordinated agency and vendor partners, developed operational frameworks, managed budgets, and ensured programs were executed with consistency and excellence across multiple markets. Her collaborative leadership style and attention to detail have contributed to the successful delivery of award-winning programs and long-term client relationships.

As a Project Manager at Evolve Activation, Colleen serves as a central point of coordination across all phases of program development and execution. She works closely with clients, internal teams, field staff, production partners, and vendors to ensure every element of a program aligns with strategic objectives and operational requirements. Her responsibilities include staffing oversight, event logistics, budget development and tracking, production management, reporting, and executional quality control. By maintaining clear communication and proactively addressing challenges, she helps ensure programs are delivered on time, on budget, and at the highest standard.

Known for her ability to anticipate needs, solve problems, and keep complex projects moving forward, Colleen takes pride in creating seamless experiences for clients and consumers alike. Her combination of operational expertise, relationship management, and hands-on leadership helps brands bring their vision to life while delivering meaningful results. Through her work at Evolve Activation, she remains committed to building successful programs, supporting strong teams, and creating impactful brand experiences that leave a lasting impression.