Cat Holland

Cat Holland is an Executive Producer with more than 10 years of experience leading experiential marketing campaigns, brand activations, live events, and large-scale productions. She specializes in transforming ambitious creative concepts into seamless, real-world experiences by combining strategic thinking with operational excellence. Known for her ability to bridge creative vision with flawless execution, Cat builds the systems, teams, and processes that bring ideas to life while delivering memorable experiences for brands and consumers alike.

Throughout her career, Cat has produced projects across entertainment, consumer brands, digital media, and experiential marketing, managing every stage of production from concept development and budgeting to logistics, staffing, vendor management, and on-site execution. She has led cross-functional teams, managed complex timelines, and navigated fast-paced environments where adaptability, collaboration, and attention to detail are essential for success. Whether coordinating a multi-city activation or overseeing production for high-profile campaigns, she is passionate about creating thoughtful experiences that connect with audiences in meaningful ways.

At Evolve Activation, Cat leads the development and execution of nationwide experiential campaigns for leading consumer brands. Most recently, she served as Executive Producer for the Harmless Harvest Summer Sampling Tour, directing a multi-market activation spanning Los Angeles, San Francisco, Seattle, Austin, Miami, and New York City. She oversaw production strategy, tour logistics, staffing, transportation, cold-chain product distribution, hospitality partnerships, and field operations while developing a successful product drop program that expanded brand visibility through corporate offices, hotels, fitness studios, wellness partners, and local businesses. By identifying new partnership opportunities and streamlining operational workflows, she helped maximize consumer engagement while ensuring every market was executed with consistency and precision.