Farmers Markets Experiential Activation: Evolve partnered with Oishii to launch a pilot program for sampling and selling their vertically farmed premium strawberries at farmers markets in the Northeast. Evolve researched all markets, negotiated price points, and managed logistics for the brand’s preferred farmers markets. We hand-selected Brand Ambassadors who identify as “foodies” to work alongside the Oishii team. We used the provided messaging to share the brand’s progressive story and drive consumers to retail for future purchases. Oishii was a massive hit at the markets, with organizers proactively asking for Oishii to return. Products sold out at almost every event.
ACTIVATION MARKETS
New York City Metro, Westchester, Long Island, New Jersey, Boston, Washington DC, Philadelphia
SERVICES PROVIDED
Program Development, Venue Research, Venue Negotiation & Bookings, Staffing, Event Coordination, Transportation Logistics Support, Event Reporting
Ready to elevate your brand with experiential marketing? Contact Evolve today to learn more.
