Evolve partnered with Luxottica to deliver a high touch shopping experience series of nine in-store activations at Sunglass Hut locations within Macy’s and stand-alone storefronts. Spanning four states over three days, each event featured a professional calligrapher to customize eyewear cases for Versace customers, creating a highly personalized brand experience.
A DJ curated a lively atmosphere, filling the space with energetic beats to further enhance this memorable shopping experience.
To maximize awareness for the promotion, we invited key influencers to receive a free pair of Versace in exchange for posts about the activation, effectively tapping into their powerful social networks.
ACTIVATION MARKETS
Dallas, Houston, Miami, Aventura, Orlando, Long Island, New York City, Chicago
SERVICES PROVIDED
Event Staffing, Venue Coordination, Influencers
