Mobile tour experiential marketing hit top gear as Fox Factory partnered with Evolve Activation to bring their off-road suspension products to life for consumers. Designed to increase brand engagement and product awareness, this ride-along experience took place at major motorsports events and gave attendees a firsthand feel of the difference FOX shocks make on the trail.
Challenge:
Fox had previously reserved their off-road test rides for press and influencers. To expand their reach and increase consumer engagement, they wanted to develop a public-facing activation that would not only be thrilling and educational but also showcase product performance in a controlled, memorable way. The challenge was to design and execute a safe, scalable mobile tour that delivered a powerful brand impression in a short interaction window.
Solution:
Evolve Activation created a high-impact mobile tour experiential marketing campaign across key markets, including Minneapolis, Las Vegas, and Southern California. The experience featured a custom-built off-road track filled with whoops, moguls, and bumps. Consumers were first taken around the course in a stock Jeep to establish a baseline. Then, they rode in progressively enhanced vehicles equipped with various FOX shock packages, experiencing firsthand the difference in ride quality and control.
To complete the journey, participants were invited to take a short survey in exchange for branded merch and the opportunity to speak directly with FOX sales reps about upfitting their own vehicles.
Evolve managed every detail of the activation, including strategy development, racetrack design and build, tour logistics, travel coordination, on-site staffing, training, reporting, staging, signage, uniform procurement, shipping, and complete photo and video capture to support post-tour promotion.
Results:
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Thousands of test rides completed across the tour’s three key markets
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High engagement rates on post-ride surveys and merch redemptions
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Increased interest in Fox product upgrades and local dealership follow-ups
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User-generated content and media coverage from excited participants
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Stronger consumer understanding of the value FOX suspension provides
Why It Worked:
This mobile tour experiential marketing campaign succeeded by turning passive interest into hands-on understanding. By giving consumers the chance to feel the difference, the activation removed barriers to purchase and deepened brand credibility. Evolve’s end-to-end execution ensured that every touchpoint from the track build to the branded uniforms delivered a seamless, professional, and high-energy experience that left a lasting impression on off-road fans.
Ready to elevate your brand with experiential marketing? Contact Evolve today to learn more.
