Mobile tour experiential marketing meets cutting-edge tech in this nationwide campaign for Snapchat. Partnering with Evolve Activation, Snapchat launched an innovative augmented reality experience using custom AR Mirror Kiosks to engage consumers in key markets across the U.S. Designed for versatility, scalability, and high interaction, the mobile program brought immersive digital storytelling to life at high-profile venues coast to coast.
Challenge:
Snapchat needed a trusted experiential agency to manage the nationwide rollout of its innovative Snap AR Mirror technology. The program required seamless execution at high-profile venues, full technical support, and a consistent brand experience, whether at a sports arena or a retail headquarters.
Solution:
Evolve Activation executed a full-service mobile tour that brought the AR Mirror to key U.S. markets, including Los Angeles, New York, Chicago, and Atlanta. Our team handled every aspect of the program: from venue coordination and transportation logistics to technical staffing, kiosk installation, and on-site troubleshooting.
Each stop featured interactive AR Mirror experiences powered by Snap AR, allowing consumers to engage with augmented reality filters and branded overlays in real-time. The program was deployed across a wide range of settings, including Nike Headquarters, Super Bowl activations, NBA All-Star events, and entertainment venues, demonstrating the technology’s flexibility and appeal.
Results:
- Successful deployment in over 20 top-tier U.S. markets
- Positive consumer feedback across diverse audiences and event types
- Seamless tech performance and on-site support at high-profile venues
- Strengthened brand visibility through immersive and shareable AR interactions
- Demonstrated the scalability of AR Mirror across different event environments
Why It Worked:
This program succeeded by blending emerging technology with experienced, on-the-ground execution. Augmented reality is only as strong as the user experience behind it—and Evolve’s team ensured every interaction ran smoothly. The mobile tour format allowed Snapchat to scale its presence, reach new audiences, and generate brand affinity through immersive, tech-driven storytelling. It’s a clear example of how experiential marketing and AR can work hand-in-hand to create unforgettable consumer experiences.
Ready to elevate your brand with experiential marketing? Contact Evolve today to learn more.
