High-energy experiential marketing was the answer when Kopiko USA needed an unforgettable way to launch their new solid coffee product. They turned to Evolve Activation to lead a disruptive experiential marketing campaign designed to break through the noise—and fast. With less than four weeks to execute, our team transformed a bustling Los Angeles intersection into the epicenter of a viral PR stunt and live brand activation.
Challenge:
Introduce a new product format, Kopiko Focus Coffee, in a competitive U.S. market and generate immediate brand awareness among Gen Z consumers.
Solution:
As a top experiential marketing agency, Evolve Activation designed a high-impact experiential activation that combined product sampling, influencer strategy, and a headline-worthy promotional hook: free gas.
We launched a multi-day pop-up event at a Mobil gas station in Westwood, a hub for Los Angeles college students. With a valid student ID and the purchase of a $2.99 pack of Kopiko Focus Coffee, attendees received up to $70 in free gasoline, delivering value, caffeine, and a reason to share.
Our experiential event marketing team handled everything, from permitting and branded truck logistics to on-site staffing, influencer engagement, crowd flow, and city coordination. We partnered with Blaze PR to ensure the campaign gained traction across social and traditional media channels.
Results:
- 9,000 gallons of gas given away (a $45,000 value)
- Thousands of one-on-one product samples delivered
- Influencer engagement across TikTok, Instagram, YouTube, Threads, and Facebook
- Media coverage and organic viral reach
- Immediate cultural relevance for a new product format
What made this campaign a success wasn’t just the product trial; it was the bold approach to creating a moment. By aligning strategy, storytelling, and execution, we proved that even an ordinary gas station can become the centerpiece of a culture-driven campaign.
Why It Worked:
Live event activations are most effective when they give people something they value. For this Gen Z-focused audience, that meant fuel for their car and their finals week hustle. Kopiko Focus Coffee’s unique format, solid and portable caffeine, was a perfect match for a generation on the go. By tying the product’s benefit directly to the consumer experience, we ensured deeper brand engagement and lasting impact.
Ready to elevate your brand with experiential marketing? Contact Evolve today to learn more.
