Case Study|Google

When Google wanted to drive trial and adoption of Google Pay on UK campuses, they called Evolve.  We created a pop-up experience that visited 3 top UK universities, staffed by charismatic Brand Ambassadors that educated students about the benefits of Google Pay.  An impressive 42% conversion rate was achieved, and all 1K+ students who downloaded Google Pay won a prize via a digital spin to win game.  A social media, direct email and flyering campaign further amplified buzz around campus, with the program reaching a total of 59K+ students.

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