Case Study｜Fox Factory Ride and Drive Experience
FOX Factory and Evolve teamed up to create an exciting ride and drive experience for off-road enthusiasts at popular racing events. Riders were driven around an obstacle track by a team of professional off-road drivers to experience different levels of FOX shocks. Brand Ambassadors provided a VIP experience for all riders and shared information on the FOX product line. The success of the 2021 program led to a program extension and expansion the following year.
2021 Markets: Minnesota, Las Vegas, Southern California
Event Attendance: 70,000+