The Experiential Marketing industry has been discussing the challenges and goals of going green for over a decade. The thing is, we still have a long way to go. There are many shades of green and how environmentally responsible your activation will be depends largely upon your vision and the people you partner up with to make your event marketing happen.
Not only is Green Event Marketing socially responsible, but it can also create a positive impression on attendees who care about sustainability. Something as simple as choosing to use edible sampling cups can provide an additional positive component that makes your event more memorable. If your demographic cares about environmental ethics, then anything you can do to be more sustainable will be a value to your brand reputation.
The earlier you start adding sustainable solutions to marketing challenges, the easier it is to keep moving towards more sustainable solutions for future events. Choosing to make your brand activations sustainable will give you a green edge in your event marketing efforts.